It all starts with the fact that an artist comes to me and says - "I need a song."

Further, I study all the features of the artist, his image, the audience, what kind of music the artist did before, listen to what the artist and his management would like. Then I collect all this information and carefully consider. My next step is to suggest an option to the artist the artist a direction - in which direction to develop, which song will be more working and will attract the audience. Then I make a final proposal and describe all my ideas - if the artist likes it - we take another time-out and I start working on my own or with authors to develop ideas. This is a long-term creative process, which leads to a ready song written that will be processed - lyrics and melody, sometimes already with production. I contact the artist, show several options, we discuss and choose the one and only version that will go to work. Then we get involved in the production process. I am constantly present in the process, I listen to everything at the stage of creation, I correct, and when at the final stage the material is transferred to me - I do the mixing, mastering, vocal recording - and give the artist ready track for work.

My job is constant improvisation based on experience.

"You can improvise only when you have some techniques and the more techniques you have, the easier it will be for you to improvise."

If you don't have any basic knowledge, improvisation is impossible on its own. My main task is to create something that hasn't been there before and to be like no one else. When creating a song for an artist, you should never imitate and my task is to choose a track that will suit a particular person. After so many years in the industry, I have already complied a lot of experience and a certain credibility, thanks to which artists try to listen to follow my vision. And of course, I constantly study new material, listen to Youtube and iTunes playlists, keep track of what is happening where this allows me to always be aware of what is happening in the world of music.

There are two main moments in my life that determined everything that happened next.

The first - when I was ten years old and I quite by chance heard how cool music can sound. My friend's parents bought expensive equipment at that time and some good records from serious jazz musicians. And at that time it was a large deficit, it was impossible to buy them, they were sold only by dealers or were brought from abroad. When I heard these recordings - I was so impressed that for a very long time I could not calm down and thought for a very long time about how this could be created - this dream simply lived in my mind unchanged before entering the university.

The second moment happened when I tried myself in the role of a concert sound engineer. In Zaporozhye, in the DK "Dneprospetsstal" almost every week there were some concerts and I began to actively work with various famous artists who came there. At some point, the artists stopped going to concerts with their sound engineers, because they knew that they could work with me. And by the way, there I created my first studio, where I later began to record.

I entered the institute for the specialty - an electronic engineering, before that I finished music school. I liked and not liked it - that's another story, but most importantly, the music was always with me.

The first equipment I got when my father said to me, "If you want to have the equipment, you've got to get it yourself."

Then I just took a soldering iron and soldered my first amplifier. I was in tenth grade, I went to the radio market, picked up spare parts, and I got great pleasure at that time, because I understood what I wanted to do in the future

Initially, production was my favorite part - when I did it myself, for example, my first production for the Potap and Nastya band - everything was positive and it was a cool emotion. Now I practically do not do this, but I have people who do it, so today the most thrilling moment is when I hear a ready-made track - I listen to it and I like it, it evokes emotions in me. At the beginning of work on a track - you always like something less, and something more, you want to add something, cut or change something, but when the result is an already crystallized product, it's just a thrill and this is the moment that I look forward to the most.

When music was my hobby - there was always inspiration, and when it turned into work - I learned to evoke inspiration. If I need to be inspired, I know exactly what kind of music I need to listen to, what books to read or what movie to watch. But if I don't have time for this, I try to find the sources of energy in myself and partially force myself. Over time, it becomes more difficult, because there are a lot of processes and information, but nevertheless, I have working schemes for how to make everything work.

The most important thing in the work of any person who is connected with creativity is the vision of what you are doing. Music should play in my head. If you have it, it's easy to work, everything happens by itself, you just collect all thoughts, ideas and this music from your head and turn it into reality.

In general, the main thing in any business is a manic love for what you do. When a person can work for a long time and at the same time not think about what he is working, he just does what he likes. Of course, knowledge is important. Talent. Communication is very important - the ability to both reach out and hear.

"All the most interesting things manifest themselves precisely in communication.
Not in disputes. "

You need to hear each other, evaluate correctly, find words and an approach - bring you to the right mood, create the right atmosphere.

For me, challenging TV projects. There are a lot of responsible processes - moral, technical, because on such projects a lot depends on music. There are a lot of nuances related to creativity, vision and concentration. When there are twelve completely different participants and you need to select material for each of them, find an approach to each so that the person opens up, rehearse with each one, work out the music, work with musicians and production, get approvals from the management put this all togather and implement.

I am often asked about it, I already have this experience and I think it will only grow in the future. There are a couple of universities in Ukraine that teach music science, but they provide those basic knowledge that, unfortunately, do not allow a person to immediately join the work process. There are many people with higher education, whose diploma says sound engineer, but the basics which these guys come with is absolutely not enough and I have to retrain them. In addition, a sound engineer is essentially a musician, and if a sound engineer has no musical education or hearing, that's a problem. Yes, they exist too.

I work only in silence. When no one is there. And if someone comes in, I can instantly lose the thought and it will never come back, it often happens.

I get involved in the work already at the pre-casting stage, watch videos with the characters, evaluate each one for artistry and vocal skills, and give recommendations on a particular concept. Then I come directly to the casting, because many participants express themselves live in a totally different way and out of all those who did pass the casting - we choose the final participants - we select material for them, recommend something, sometimes rehearse.
After that, we choose songs for live broadcasting - and this is the hardest part, because within a week we need to collect twelve shows that the participants will perform beautifully, the musicians will play beautifully, the directors will stage beautifully, and the operators will film beautifully, and so that all this ultimately looks beautiful with the full picture on screen live.

In my heart I always gravitate more towards live music, because we all come from jazz. But I am also interested in electronics, for a while it was very interesting to work with rnb. In the world, music trends change every day, but here they stay for a while, of course, I try to fight with this, because I want to work with new trends, and not with the older ones I follow all trends, compose collective playlists of hits - it's interesting to see other works, take notes, but try to do it in my own way.